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Diesel Barbershop – O'Fallon, MO

  • Industry: Barbershop / Men's Hair Salon
  • Location: Highway K, 2432 State Hwy K, O'Fallon, MO 63368

The Challenge

Diesel Barbershop wanted to increase its local visibility and attract more potential customers searching for men’s grooming and barber services in O’Fallon and surrounding areas.

The main objective was to generate more qualified traffic and conversions while maintaining an efficient advertising budget.

Key challenges included:

  • Increasing local visibility in a competitive market
  • Reaching customers actively searching for barber services
  • Generating more qualified conversions
  • Maintaining efficient advertising costs
  • Maximizing results from the available Google Ads budget
437 Phone Calls 20.8K Impressions 1.9K Clicks $913 Ad Spend
437 Phone Calls 20.8K Impressions 1.9K Clicks $913 Ad Spend

Our Strategy

We implemented and managed a targeted Google Ads campaign focused on reaching customers actively searching for barber and men’s grooming services.

01.

Keyword Research

High-intent keyword research

Search Campaign

Conversion-focused campaign management

02.

03.

Responsive Search Ads

Responsive Search Ads with strong calls-to-action

Location

Local targeting around O’Fallon, MO

04.

05.

Negative Keywords

Negative keyword optimization

Bid Optimization

Bid optimization based on campaign performance

06.

07.

Term

 Search term monitoring

Optimization

Ad copy refinement

08.

9.

Weekly Optimization

Ongoing performance monitoring and optimization.

Campaign Performance

30 days of live campaign data.

17.7K

Impressions

746

Clicks

283.26

Conversions

$667

Ad Spend

  • 17,700+ impressions generated
  • 746 clicks from potential customers
  • 283+ conversions recorded
  • ≈ 4.21% CTR
  • ≈ $0.89 average CPC
  • ≈ $2.35 average cost per conversion
  • Generated strong local visibility while maintaining a highly efficient cost per conversion

What We Did

Our team continuously optimized the campaign by:

  • Monitoring keyword and search-term performance
  • Identifying and adding relevant search terms
  • Removing irrelevant traffic through negative keywords
  • Adjusting bids based on campaign performance
  • Refining ad messaging and calls-to-action
  • Optimizing targeting around the local service area
  • Monitoring conversion performance
  • Reviewing campaign data to identify opportunities for improvement
  • Continuously optimizing the campaign to maintain a low cost per conversion

Business Impact

During June 2026, Diesel Barbershop’s Google Ads campaign generated significant local exposure and conversion activity while keeping advertising costs highly efficient.

Key Achievements

  • 💈 Generated 283+ conversions
  • 📈 Reached 17,700+ potential customers
  • 🎯 Generated 746 clicks
  • 💰 Maintained an average CPC of only $0.89
  • 🚀 Achieved an average cost per conversion of approximately $2.35
  • 📍 Expanded local visibility across O'Fallon and surrounding areas
  • 📊 Generated strong results from just $667 in ad spend

Why It Worked

The campaign focused on reaching local customers with relevant search intent rather than relying on broad, untargeted traffic. By continuously refining keywords, search terms, bidding, ad messaging, and targeting, we were able to maximize the number of conversions generated from the available advertising budget.

 

The combination of local targeting, ongoing optimization, and conversion-focused campaign management helped Diesel Barbershop achieve a strong volume of conversions while maintaining an exceptionally low cost per conversion

Google Search Ads

Keyword Research

Campaign Optimization

Call Tracking

Conversion Optimization

Local Search Advertising

Google Ads Management

Performance Reporting

Testimonial

Great service, fast turnaround, and very professional. Communication was easy, pricing was fair, and the work came out exactly as expected. I would definitely recommend this business to anyone needing quality work done.

Dennis Schmitt

My last provider didn't work out, and Boost My Business had a quick turnaround time with a lower price. Site looks great and they're open to all kinds of additions down the road.

Paul Flis

It's been a great experience working with Boost My Business. They are always very responsive, professional and easy going. We hope to work a long way with Boost My Business Team.

Bianca Valerus
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