Frequently Asked Questions

Frequently Asked Questions

Organic traffic is natural because it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying search queries which makes choosing the right keywords to drive traffic even more important. Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue. But it's not just about getting ANY traffic to a website. If it's not good quality traffic, there is no value in it. So don't ever pay anyone who claims that they can deliver thousands of visitors to your website overnight!

The best eCommerce platform for your website truly depends on what you're looking for! In the scoping phase, your Digital Strategist will assess your needs based on the number of products you have, custom functionality required, and more. For most businesses, we tend towards BigCommerce or Shopify. Both platforms are SaaS platforms that are easy to use yet extremely powerful. They allow us to focus on beautiful design without compromising a robust eCommerce system. Both platforms are also easy to use and make it simple to add, edit, and update your website's eCommerce portion.

When it comes to email, you're typically going to have far more customer data than you do in almost any other channel. So email should be the place where you drive the most personalized experiences. For the amount of time and energy that it takes, the return on email investment is off the charts. When you send your subscribers messages, they care about, and they're more likely to remain your customer. The people interacting with your emails are generally going to be the most loyal, the most engaged, and the most valuable. Everybody gets so many emails that we typically only pay attention to those from the companies we care about most. You want to make sure you provide an excellent experience, so your customers continue to be advocates for your organization.

Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It's not for every business, but you should learn if it's right for you. In some cases, not using social media marketing can harm a company by either not offering social proof by having optimized accounts or mismanagement of information. Consult a professional.

A well-engineered object-oriented design can make it easier to trace from code to internal design to functional design to requirements. While there will be little effect on black box testing (where an understanding of the application's interior design is unnecessary), white-box testing can be oriented to its objects. If the application was well designed, this could simplify test design.

Graphic designers can use hand-illustrated designs and computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop has become staples of the graphic designer. A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It's vital to understand how to use design elements to transmit the required messages and values and evoke a certain feeling in the viewer. As visual communicators, they leverage these design elements and use concepts such as color, typography, space, balance, form, and lines to create their visible message. Some graphic designers can also understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer can often create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.

White Hat: Individuals in the gathering accept the search engines are their companions. They decide to submit to the standards that the web search tools set out to assemble a dependable high position for their customers. Challenging work and time is the thing that they depend on to be the privilege and sturdy approaches to expand rank.
Black Hat: Individuals in the gathering accept that the search engines are the adversary. They decide to disrupt the web search tools' guidelines trying to deceive them and gain rank rapidly. Celebrating good times is a rush for them, and beating the search engines is getting away from their notification.

Search engine optimization (Search Engine Optimization) benefits fall into web advertising for planning and executing web procedures and web improvement for upgrading page components, so they seem significant for the web index crawlers. Search engine optimization administrations may incorporate a specific strategy to bring about more web traffic for the site. The most transparent parts of this page are streamlining and third-party referencing. The business is partitioned into alleged "white cap" and "black cap" streamlining. Whitecap SEO is primarily based around content creation and gives special consideration to website admin rules distributed by Google and other massive search engines. Blackcap SEO could often think less about the rules and will do anything conceivable to get higher rankings.

A meta description is a short, elucidating outline of the information of a website page. The HTML code of a page contains the character of the "portrayal" meta tag in the segment. Search engines, for example, Google, will regularly show the meta depiction under a page's title (set with the meta title tag) in query items.

Voice inquiry enhancement is the freshest type of site design improvement. Most individuals would prefer to utilize voice search than composing, which is why voice search is projected to be more prominent than half of all pursuits by 2020. Voice inquiry streamlining needs to incorporate having a quick site (page load time under 4 seconds), SSL secure site encryption and characterized question and an answer of around 30 words or less.